Missy Deleon, owner of Missy’s Brow Boutique, started her semi-permanent cosmetics business on Aug. 7, after leaving a career as a dental assistant.
Deleon completed her training course for microblading at Arch Brow Studio in Lacey back in July, and subsequently rented an office at 301 E. Yelm Ave. She spent about a month getting the place ready to open.
“I was a dental assistant before for 11 years,” she said. “I have two small kids … and I just wanted to be home with them more, not stuck to a rigid schedule where a boss and other coworkers counted on me being there if they were sick or needed me. I wanted to be free to make my own schedule.”
Deleon said the career move is in line with some of her interests.
“I’ve always liked makeup and beauty, so I decided to go this route,” she said.
And business has been ramping up.
“Business was a little slow at first, but I’ve just been trying to put everything out on Facebook, Instagram, and I had a booth at the fall festival this past weekend,” Deleon said on Oct. 1. “I’m just trying to do anything I can to advertise myself without getting a marketer.”
She said people have been receptive to her flat rate of $250, a price that’s low since she is building up her clientele list. Deleon said that price covers microblading, powder brows or a combination of the two and includes a touchup service.
Microblading features hair-like strokes of a kind of semi-permanent tattoo on the eyebrows, while powder brows is more of a filled-in makeup look, Deleon said.
Deleon’s pricing and free touchup, which occurs after one or two years after the original service depending on when the microblading fades, will continue until at least the new year, she said.
She’s also in the process of creating a referral program for the business, she said. One option Deleon’s looking at is a discount on future touch ups for those who refer others to the business.
The office is clean and sparsely decorated with items, but is dominated by a floral wallpaper design on one of the walls.
“I’m really girly,” Deleon said. “I like things to be clean, not bombarding with (items) all over the place.”
She said the pink floral design of the wallpaper isn’t necessarily something she would put in her house, but it seemed like a perfect fit for the office.
The procedure is done while the client is awake, but Deleon uses a numbing agent, which she reapplies throughout each appointment.
“I try to keep them as comfortable as possible,” she said.
Currently, the business offers 10 different colors to choose from, and Deleon said she helps consult with the clients on what color would work best with their skin tone.
“I’ve always liked makeup, and I would sit down and watch beauty YouTube videos for hours and hours,” Deleon said. “It goes along with the reason why I chose dentistry. A lot of that is cosmetic, about helping people feel better about themselves both physically and mentally. The same goes with makeup. If somebody has really sparse eyebrows and is self conscious about that, I can help make them feel a little bit better.”
Deleon does not take walk-in clients. To book an appointment, go online to www.missysbrowboutique.com.